Newsprint, brochures, and catalog design including art direction and photo shoots. 

As the Senior Art Director of Dillard's I created ROP's, brochures, customer catalogs and in-store signage.   Every so often I designed clothing labels or other specialized projects. In addition to the graphics, I hired models, planned and directed photo shoots ,as well as organzied the merchandise with various buyers for each shoot.   Once the shoots  were completed, I would select the images and work with a handful of copy writers to complete the project.  The outdoor shoots involved organizing  shoots at the local beaches, hotels, parks or any other desirable location around  the  St. Petersburg, Clearwater or Tampa area.